The click-to-play video advertisements go on sale beginning today, and will be available to advertisers in the US, Canada, and Japan at launch.
Visitors to sites in Google's network of AdWords publishers will have complete control over the video ad experience Google's AdWords team announced in its blog.
Only a static image will be loaded upon reaching a page containing a video ad. Once started, users can advance the video, pause it, and adjust the volume of the playback. As with other Google ad formats, users can click through it to the advertiser's website.
Google sees the product as one that can be used by smaller advertisers as well as powerful brand names. "This feature makes video ads much more accessible to all advertisers," the post said.