Tuesday, October 31, 2006

Searching for online video

"Who actually is searching for online video?"

The young guns you would think - wouldn't you.

Hoewever UK family households make up most of the people searching for online video from the home, according to new research!

According to Nielsen, in September 2006, 2.3 million UK households clicked-through to a video/movie site from a search engine, racking up over 6.7 million click-throughs in total.

Thus family households accounted for over half (53%) of all these click-throughs, but , young couples without kids are twice as likely to be responsible for a click-through to a video/movie site (4.8%) than for a click-through across the entire Internet (2.3%).

‘Empty nesters’ are 40% less likely to be responsible for a click-through to a video/movie site (16.2%) than for a click-through across the entire Internet (27.1%).

In Sept 06 younger couples with no kids accounted for 4.8% of all click-throughs to video/movie sites but only 2.3% of all click-throughs across the Internet.

Source: Nielsen, Sept 06

Alex Burmaster, European Internet Analyst, comments: “Contrary to popular perception, search click-throughs to online videos aren’t coming from twenty-somethings. In fact it’s the opposite.

Almost three-quarters of online video search click-throughs come from family households or households comprising couples over 35 with no children.”

Monday, October 23, 2006

Mobile Internet popular in EU

"Mobile Internet ‘more popular with Europeans than Americans"

Who would have thought that? The US - a nation where people move thousands of miles for their job and even commute by plane - according to new research are not picking up the 'mobile Internet' as quickly as their European counterparts.

Europeans are far more likely to access the Web on their mobiles than their US counterparts, according to new research from comScore Networks.

The results, form part of the research firm’s new Mobile Tracking Study, which examines how consumers across six countries in Europe and America (US, France, Germany, Italy, Spain and the UK) access Internet content from their mobile phones.

The research shows that 29% of European Internet users regularly access the Web from their mobile phones compared to only 19% in the US.

Of the countries examined, the highest mobile Web penetration is seen in both Germany and Italy (34%), followed by France with 28%, Spain with 26% and the UK with 24%. The U.S. figure of 19% is the lowest of the set.

The study also shows that men are somewhat more likely to access the Web from their mobile phones than women. Across all six countries, although the Internet penetration is split evenly between men and women, 55% of those who access the Web from their mobile phones are men.

Friday, October 20, 2006

Microsoft launches IE7

"Microsoft launches IE7 with tabbed browsing."

Microsoft has updated its popular Internet Explorer web browser, with a number of new features, including tabbed browsing.

Initially launched as a beta test in February this year, Microsoft Internet Explorer 7 has now gone public and is available for download on the Microsoft web site.

The browser requires Windows XP with SP2, Windows XP Pro 64-bit edition, or any version of Windows Server 2003 to run.

A new tabbed browsing feature, similar to that offered by rivals Opera and Mozilla, lets users sort their tabs into a group, which can be opened with one click. This negates the need to have multiple tabs displayed at the bottom of the screen when surfing several websites simultaneously.

Tuesday, October 17, 2006

ITV broadbands Champions League

"ITV selects Premium TV for Champions League via broadband."

ITV.com has chosen digital rights company, Premium TV, as its commercial and technology partner to work on its high-profile Champions League broadband project, following a competitive tender.

Under the terms of the deal, Premium TV is streaming live all of the matches broadcast on ITV 1 and 2.

In addition to live games, users of the service are also able to access Premium TV’s Searchable Video Archive (SVA), which allows subscribers to access video highlights and goals from other Champions League matches, as well as player and manager interviews.

The next game to be shown will be Manchester United v Copenhagen on October 17. A 36-hour pass will cost £1.99, while a season pass will cost £19.99.

A Star Is Born

Not entirely Internet Marketing but if you enjoy music you might enjoy this!

Just click on the headline link and turn up the volume (if you're not at work ;-).

Monday, October 16, 2006

Email marketing equal post

"Email marketing volumes set to equal post this year."

The number of email marketing messages being sent are set to equal that of direct mail by the end of this year, according to the latest research from the Direct Marketing Association (DMA).

The DMA’s National Email Benchmarking Survey also indicates that email acquisition click through rates have risen from 6% to 8%.

Overall, the first quarter of 2006 has shown a 30% year on year increase in average mailing volumes and volumes in the first quarter of 2006 have risen by 13% on the last quarter of 2005.

Despite increasing volumes, response rates such as click though rates are remaining static and retention figures still stand at approximately 10%.

Actual payments per 1000 email addresses vary from ‘up to £1’ to ‘over £5"

Bebo catching eBay

"Bebo catching eBay as most searched-for brand."

UK social networking site Bebo looks set to overtake eBay as the most searched-for UK brand according to new research.

Internet research firm Hitwise reports that since May, Bebo has been the second most searched-for brand in the UK after eBay, measured as a share of UK internet searches.

However, Bebo’s rapid rise is narrowing the gap with eBay. The market share of UK internet searches for “bebo” has increased more than three-fold in the past six months and 17.6% in the past three months.

The gap in the share of searches for “ebay” and “bebo” was only 5% in the four weeks to 30th September 2006, down from 25% three months ago and 80% six months ago, according to Hitwise. Social networking sites Bebo, MySpace and YouTube have joined Faceparty among the top 20 most searched-for brands in the UK, comparing September 2005 and 2006.

"Google Signs Agreement"

"Google Signs Agreement with SONY BMG MUSIC ENTERTAINMENT to Give Users Access to Expansive Catalog of Music Videos"

Ad-supported video models give users unparalleled access to SONY BMG
MUSIC ENTERTAINMENT's content online and creates new monetization

strategic business relationship designed to make the music company's
expansive music video collection available for online streaming at no
cost to users

[WOW - that is great news.]

Starting this month, users can watch thousands of
videos from SONY BMG MUSIC ENTERTAINMENT on Google Video. In the coming
months, users will also be able to access content from SONY BMG MUSIC
ENTERTAINMENT artists through Google's partner websites in its
AdSense network.

SONY BMG MUSIC ENTERTAINMENT, Google and web publishers will now be
able to monetize professional video content while respecting copyrights
through these video distribution models.

Tuesday, October 10, 2006

YouTube goes for $1.65bn

"YouTube goes from zero to $1.65bn in two years"

The twenty-something founders of YouTube have become millionaires hundreds of times over, after their video-sharing website, one of the fastest-growing phenomena on the internet, was sold to Google with a $1.65bn (£880m) price tag.

Less than two years ago, Chad Hurley and Steve Chen began work in Mr Hurley's Silicon Valley garage on a way to allow them to share footage of a dinner party with friends.

But today, visitors watch more than 100 million video clips on the site every day, from television clips, sporting highlights, and millions of home-made videos from webcam users across the world.

Depending on who you ask, YouTube is responsible for turning the internet into the most powerful entertainment medium since television, or for creating a never-ending episode of You've Been Framed. Both sides accept the YouTube phenomenon is set to keep on growing.

Google's executives said YouTube represents 'the next step in the evolution of the internet' and that Messrs Hurley and Chen reminded them of the young Larry Page and Sergey Brin, who created the search engine pioneer in a garage of their own less than a decade ago. Eric Schmidt, the chief executive of Google, said: 'Chad and Steve have created a team that has been innovative and visionary and successful, exactly the kind of people we love to work with.'

Mr Brin said YouTube 'reminds me of Google just a few short years ago'. He said having revolutionised the way people search for content on the internet, Google would now be able to shape the way in which video is delivered to viewers.

By Stephen Foley in New York

Google acquires YouTube

"Google acquires YouTube - $1.65B deal for video site"

YouTube's Chad Hurley, 29, (l.) and Steve Chen, 27, have a lot to celebrate as their web site got a blockbuster bid from Google yesterday.

The Google guys have swallowed YouTube for $1.65 billion. Marking its biggest deal ever, the Internet giant agreed to snap up the red hot site in a major push for video supremacy on the Internet.

'Google has taken the first step toward being more of a media company than a technology company,' said Joe Laszlo, senior analyst at Jupiter Research. 'They bought the idea that social networking is big business - and they bought the leader.'

The Google-YouTube match-up marks another stunning story for an online start-up that didn't even exist two years ago.

YouTube's twenty-something founders, Chad Hurley and Steven Chen, started the company just 19 months ago, with the idea of giving regular folks a shot at uploading their own short videos onto the Web. In short order, YouTube became the Internet's No. 1 video-sharing site.

The YouTube-ers and their 67-person staff - now overnight millionaires - will join Google but remain largely independent in Silicon Valley headquarters.

On a conference with analysts yesterday, Google chairman Eric Schmidt compared YouTube's Hurley and Chen to Google's fabled founders Sergey Brin and Larry Page. Brin and Page are only a few years older than the YouTube founders.

Both sets of leaders, Schmidt said, built sites that lured mass audiences while the deep pocketed corporate giants just stood by.

That could be a message for all of us. Smaller companies can be more innovative and move much faster. So the question is "How creative can we be?"

Wednesday, October 04, 2006

Optimize Your Website In A Day

We have developed a new one-day workshop to optimize the performance of web sites.

Workshop participants get the latest and most successful Online Marketing Strategies, Techniques and Resources to apply to their websites.

We start this facts-packed day with basic but often overlooked Site Elements that can increase sales by up to 200%! We then go through the most important, second most important and third most important Part of each Website to show which techniques can be used best.

The next three sections cover how to increase Web Site Traffic, how to build a profitable Customer List and how to turn Site Visitors into Lifetime Customers.

In the last Knowledge Section participants see how to use Tracking, Testing and Automation to keep optimizing their sites' performance even further once they left the workshop.

Participants learn which Methods to use with their own Websites to increase their Site's Performance.

For a full description of the Benefits of this Workshop please see The Website Optimization Workshop

Monday, October 02, 2006

Online firm reveals keyword data

"Online research firm Hitwise UK has launched a new tool that lets online marketers monitor their competitor’s paid and organic search strategies at a keyword level.

The firm has added paid and organic search term data to Search Intelligence 4.0. This new feature lets search marketers view and export website search term information, which details the percentage of traffic a competitor receives from paid and organic listings across the key websites featured within Hitwise.

The paid and organic search term data is based on the search behaviour of 8.43 million UK internet users across all major search engines. Gavin Appel, Hitwise SVP of product development, said:

“With our new paid and organic keyword data, we are now providing our clients with even greater clarity and ultimately, a better competitive edge when planning their search marketing campaigns.”

“This is the latest example of our leadership position in the industry when it comes to keyword research and measurement. With this new data, clients can strike the right balance between search engine optimization and search engine marketing campaigns."