Tuesday, October 17, 2006

ITV broadbands Champions League

"ITV selects Premium TV for Champions League via broadband."

ITV.com has chosen digital rights company, Premium TV, as its commercial and technology partner to work on its high-profile Champions League broadband project, following a competitive tender.

Under the terms of the deal, Premium TV is streaming live all of the matches broadcast on ITV 1 and 2.

In addition to live games, users of the service are also able to access Premium TV’s Searchable Video Archive (SVA), which allows subscribers to access video highlights and goals from other Champions League matches, as well as player and manager interviews.

The next game to be shown will be Manchester United v Copenhagen on October 17. A 36-hour pass will cost £1.99, while a season pass will cost £19.99.

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