"Online research firm Hitwise UK has launched a new tool that lets online marketers monitor their competitor’s paid and organic search strategies at a keyword level.
The firm has added paid and organic search term data to Search Intelligence 4.0. This new feature lets search marketers view and export website search term information, which details the percentage of traffic a competitor receives from paid and organic listings across the key websites featured within Hitwise.
The paid and organic search term data is based on the search behaviour of 8.43 million UK internet users across all major search engines. Gavin Appel, Hitwise SVP of product development, said:
“With our new paid and organic keyword data, we are now providing our clients with even greater clarity and ultimately, a better competitive edge when planning their search marketing campaigns.”
“This is the latest example of our leadership position in the industry when it comes to keyword research and measurement. With this new data, clients can strike the right balance between search engine optimization and search engine marketing campaigns."