Wednesday, July 26, 2006

Step 4 - Step-By-Step Guide: "How to Build Your Successful Online Business"

Step 4: Create trust and credibility

• Provide a strong guarantee and honor it
• Publish testimonials to show what kind of person you are
• Add a feedback page and act on feedback
• Send a regular newsletter with interesting content
• Publish your Anti-Spam and Privacy Policy
• Know the difference between spam and opt-in email
• Add an About-Us page
• Prevent chargebacks through superior service and content
• Deal with refund requests immediately
• Soothe the nervous buyer


Anonymous said...

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Anonymous said...

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