Germans shop later

Germans shop later but spend more online than Brits.

Germans spent the most online during the holiday period but shop later, according to a new report comparing the Christmas shopping habits of British, French and German consumers.

The figures, from comScore Networks, reveals that German shoppers spent an estimated 5.4 billion EUR from 30 October - 31 December, 2006.

UK consumers spent an estimated 4.0 billion EUR online during the same period,

and the French spent an estimated 1.9 billion EUR.

This compares to an estimated 18.8 billion EUR ($24.6 billion) spent in the U.S. during the holiday shopping period (1 November to 31 December).

ComScore said that these online spending estimates are based on estimated purchases made at sites within comScore’s retail category and exclude travel and auction sites."

Source: Netimperative