Internet giant Google is going to share ad revenues generated from YouTube with the millions of users that create video content on the site.
YouTube has not yet decided how much content generators will be paid or what mechanism will be used to issue the payments. No launch date for the new scheme has been set.
Hurley of YouTube said: We didn't feel it was a great way to build a community. We wanted to keep it pure."
“We are getting an audience large enough where we have an opportunity to support creativity, to foster creativity through sharing revenue with our users. So in the coming months we are going to be opening that up," He added.
Google bought YouTube last year for $1.65bn in November. Around 70 million videos are viewed on the site each day.