How to enhance your search engine results with the professional network 'LinkedIn':
In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website,” “My Company,” etc.
If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site.
To make this work, be sure your public profile setting is set to “Full View.”
according to Guy Kawasaki