Beginning April 2007, Google plans to give advertisers the ability to prevent their PPC (pay-per-click) ads from being shown to competitors suspected of repeatedly clicking on the ads.
The move, to be announced in Google's AdWords blog on Thursday, is an effort to curb click fraud, which involves generating clicks solely for the purpose of increasing the cost of an advertiser's pay-per-click ad.
Google, will allow advertisers to specify which Internet Protocol addresses--numerical addresses assigned to individual computers--will be blocked from receiving the ads.
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