'Blogs are changing the way we do business.
Those businesses that have engaged in the conversation -- either with their own blog or with comments on their customer's blog -- have developed loyal enthusiasts for their brand.
They've seen their business increase because of their proactive approach.'
Mike Sansone
AOL Community Program Manager
'Skillful blogging can boost your company's credibility and help it connect with customers.'
Harvard Management Communication Letter
'Look past the yakkers, hobbyists, and political mobs. Your customers and rivals are figuring blogs out.
Our advice: Catch up now... or catch you later.'
Business Week "
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