Netimperative - WPP invests in mobile search ads
WPP has invested in mobile search and advertising firm JumpTap as the advertising giant looks to expand in the mobile arena.
JumpTap's suite of products and services, which includes its recently announced Advertising Suite and Mobile Search Index, offers advertisers multiple ways to reach their customers.
The firm currently works with eight mobile operators in the US and Europe, as well as advertising networks and vertical content providers, to roll-out these services to mobile subscribers.
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