Wednesday, February 14, 2007

Yahoo rolls out mobile ads

Yahoo! has launched a mobile display advertising platform in 19 countries across Europe, Asia andthe Americas.

The ads will run near the top of the Yahoo! Mobile Web home page, letting consumers clickthrough to directly call the advertiser or to learn more information about the advertiser's offer.

The service has already attracted a number of global advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines.

Yahoo!'s Mobile Web service ( is available on most mobile phones across a number of major mobile operators around the world.

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