Shiny Media has partnered with UK entertainment site Hecklerspray to expand its ad-funded blogging network.
Under the terms of the joint venture, Hecklerspray will become a core part of the Shiny Media stable creating a blogging network with a monthly reach some 1.9 million unique visitors. Shiny Media will manage advertising sales for Hecklerspray.com, which currently attracts about 550,000 unique users and 850,000 page impressions per month.
Hecklerspray is a UK-based entertainment blog that was launched on 1 May 2005. It focuses on music, movies, TV, videogames and celebrity news, as well as gossip and reviews. Advertisers on Hecklerspray have included CNN, Turner, VH1, 4AD Records, Variety Magazine, MSNBC, PETA, and AT&T. 'Shiny has developed a portfolio of original and innovative blogs,' says Hecklerspray's Editor, Stuart Heritage.
'We have always admired Hecklerspray,' says Shiny Media's Creative Director Ashley Norris. 'It is the best UK entertainment blog by some distance.'"