Friday, September 22, 2006

The Future: Online Video Ads

I believe that the online video market (ads etc.) is one of the most exciting areas and it will take the Internet by storm. Here is a good article to quickly get-up to speed on what's going on in this market:

The Future of Online Video Ads

The online video ad market hit $225 million in 2005 and is expected to reach $385 million this year, $640 million in 2007 and $1.5 billion by 2009 (eMarketer). Other projections range as high as $2.5 billion in 2010.

There is no doubt that as broadband penetration multiplies, and both video technology and ad serving technology advance, most major advertisers will want to use this branding strategy because of its ability to engage viewers.

Online Video Engages Users

A study by F. N. Magid Associates for the Online Publishers Association shows that consumers engage with video advertising as follows:

5 percent of consumers view online video daily
24 percent view once a week
46 percent view once a month

While many are attracted to humor, video news clips are most popular, with each genre being viewed by more than 25 percent of visitors at least once a week.

Online video ads have great potential on the web and are particularly appealing to a young, wired demographic. As online videos become more popular on user-generated sites like YouTube, the audience for video ads will increase, as will the number of video ads created. "

By Bruce Clay - September 18, 2006

Read the whole article here.

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