Watch out 'local search is going to become big - I believe. So here is a great article about how to set-up your own local listing on Google for fr.ee:
"Do you want to advertise the physical location of your business for free and get a little extra Google exposure? Thanks to Google Maps this is possible and not many people seem to know about it.
Why Should You Bother With Google Maps?
If simply getting more exposure on an emerging Google tool isn’t enough here are the frills that Google provides freely with this map listing:
Google allows you to offer coupons to visitors of your map listing. These coupons are touted as a way to “reward loyal customers and attract new ones”. At this time, coupons are only available to businesses located in the US.
Once your address is fully verified you have full control over your listing. You can add or delete non-address information at will.
You can add all of your business locations from a single account.
Finally my personal favorite; all that your client or prospective client has to do to find your office is click on a link on you"
Article by Ross Dunn - September 14, 2006