"Google helps you increase sales"

Google has launched a new merchant program called 'Checkout' which processes sales for free when you advertise with Google.

Every online merchant has two goals: sell more and spend less. Google Checkout™ is a new way to process transactions that helps you achieve both. Checkout works with Google's search advertising program, AdWords, to increase your sales and minimize your expenses throughout the online sales and marketing process.

Attract more leads.

Shoppers who see the Google Checkout™ badge on your AdWords ads will more easily find you when they search.

Convert more leads into sales.

A fast, secure checkout process helps persuade shoppers to buy on your site and buy more often.

Process sales for free.

For every $1 you spend on AdWords, you can process $10 in sales for free. For sales that exceed this amount or if you don't use AdWords, you can process them at a low 2% and $0.20 per transaction.

Protect yourself from fraud.

Google's fraud prevention tools stop invalid orders from reaching you. And their Payment Guarantee policy helps protect you from chargebacks."

More information:

The Official Google Checkout Blog
News and updates for sellers using Google Checkout.

Available so far only in the US.