Thursday, September 21, 2006

MSN begins testing YouTube rival

"MSN has begun testing a video sharing service in the US that looks to rival the likes of YouTube, MetaCafe and Google Video.

Available as part of MSN Video, the Soapbox service lets users upload, search and share personal videos with community members. The service will be integrated throughout Microsoft’s portfolio of online services, including Windows Live Spaces and Windows Live Messenger.

Viewers can search, browse through 15 categories, find related videos, subscribe to RSS feeds, and share their favourites with their friends without interrupting whatever video they’re watching. Soapbox users can also rate, comment on and tag the videos they view, share links with their friends via e-mail, and include the embeddable Soapbox player directly on their Web site or blog.

Rob Bennett, general manager of Entertainment and Video Services for MSN, said:

“Soapbox delivers on a critical component of the MSN growth strategy of deepening audience engagement by enabling people to participate in the content experience. By adding a user-uploaded video service, we are rounding out our existing investments in commercially produced and original content on MSN Video.”"

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