Wednesday, November 01, 2006

AOL drives searches to video sites

"AOL drives high proportion of searches to video sites."

AOL drives the highest proportion of its UK search engine users to online video sites, according to Internet research firm Nielsen/NetRatings.

The research indicates that AOL Search is 39% more likely to be responsible for a click-through to a video/movie site (11%) than it is for a click-through across the entire Internet (7.9%).

MSN/Windows Live Search however is 64% less likely to be responsible for a click-through to a video/movie site (1.5%) than for a click-through across the entire Internet (4.2%).

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