"AOL drives high proportion of searches to video sites."
AOL drives the highest proportion of its UK search engine users to online video sites, according to Internet research firm Nielsen/NetRatings.
The research indicates that AOL Search is 39% more likely to be responsible for a click-through to a video/movie site (11%) than it is for a click-through across the entire Internet (7.9%).
MSN/Windows Live Search however is 64% less likely to be responsible for a click-through to a video/movie site (1.5%) than for a click-through across the entire Internet (4.2%).
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