Agent Provocateur releases first interactive viral video using coull.tv
New Miss X campaign featuring Kate Moss ad enables viewers to click on desired objects in video and be directed to commerce area
The new Kate Moss Agent Provocateur film, using coull.tv technology, is set to be the first viral film that allows viewers to click on objects within a moving video and be directed straight to the relevant sales website.
The viral trailer is being distributed this week by NovaRising via interactive video email, which opens directly within the receiver’s email application. Initial click through rates of up to 56% have been recorded so far in the campaign.
Viewers will be able to click on Agent Provocateur lingerie being worn by Kate Moss within the film to be forwarded directly to purchase the item.