Google = 78% of all UK searches

"Google accounts for 78% of all UK searches - and it's market share is growing."

Google and Yahoo!’s share of the search market is growing and driving up the share of referrals from search engines to retail websites, according to new research.

Data from Internet research firm Hitwsie indicates that Google powered 78% of UK internet searches in the four weeks to 21 October 2006, up 9% year-on-year. Yahoo! took the number 2 rank based on share of executed UK searches with 7.7% of the search market.

Together Google, Yahoo! Search, MSN Search and Ask.com powered 96.6% of all UK internet searches, up 2% year-on-year.