Sunday, November 05, 2006

Top of the Blogs

The popularity of online video sites is growing - video content on sites such as MySpace continues to expand and YouTube sold to Google for $1.65 billion earlier this month.

Now a new video chart is set to launch, www.ViralVideoChart.com, compiled by monitoring the ‘most blogged about’ videos on the internet.

Creator Unruly Media anticipate the chart will become an important tool for creative artists trying to generate a fan base, as well as advertising and marketing execs.

Scott Button, MD, Unruly Media, says: “We believe that the Viral Video Chart will offer the most up-to-date information possible on the videos that are generating the most interest on the internet. We aim to continue to expand our data sources to ensure that the chart becomes the definitive run-down of video blog buzz and offers a vital monitoring service.”

The service promises the most comprehensive chart of video footage ever to be gathered online. The independently compiled chart is intended to reproduce for online videos what the Billboard Hot 100 does for music.

Over 2 million blogs are checked daily for videos that bloggers have linked to or embedded as part of their latest entries. Instead of being an after-the-fact look at the most watched videos online, the Viral Video Chart monitors the videos that are generating the most ‘buzz’ in cyberspace in order to uncover the clips that are likely to be the next big thing.

This is achieved by regular data updates from weblogs.com, a monitoring service that tracks which blogs have been updated within the last five minutes.

Netimperative [article shortened]

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